Glocal Anaesthetic (or Making Sure Global Brand Communication Isn’t a Pain)
We’re taking a quick look at how brands succeed, and fail, to enter new markets, with a little humour to keep you going! Estimated 12min Read.
Latest Posts
Glocal Anaesthetic (or Making Sure Global Brand Communication Isn’t a Pain)We’re taking a quick look at how brands succeed, and fail, to enter new markets, with a little humour to keep you going! Estimated 12min Read. […]
Keeping the ball in playWe tested the name of the official ball for EURO 2016 for a global sports brand. 2 min read. […]
Mobile in Strange PlacesWe assisted a large telecom operator with screening names in various French speaking countries. 2 min read. […]
Making sound choicesOur client requested phonetic translations of a list of brand names in various languages in non-latin scripts. 2 min read. […]